Do we need Logos?
Logos are a strange kind of communication. Not only do they exceed the barriers of language, they also convey so much information in just a glance.
Why not just use AI?
AI is good at remixing what already exists and generating images. Branding, however, starts long before anything exists at all. They certainly are more suitable to answer questions, so why not prompt them this very question? ChatGPT: "A professional logo arises from strategy, identity and uniqueness, not just from generating images."
This is the key difference between a professional workflow with a dedicated mind and a benevolent try to create something with pure technical might but an obtuse approach. A wise master would probably say something like "You can guide the brush, but not the vision" or "Perfect lines can still miss the point".
My approach
To assure our visions are aligned, we will start with a proper briefing and a little homework questionnaire for you. Based on your answers, I will begin sketching and presenting you a wide variety of preliminary ideas. Together, we will select the best sketches to be refined before picking the final logo.
This process allows full transparancy and a high likelihood to find a fitting solution for your brand, while maximizing efficiency on both ends.
